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Piccadilly Circus is a famous road junction and public space of London's West End in the City of Westminster, built in 1819 to connect Regent Street with the major shopping street of Piccadilly. In this context a circus, from the Latin word meaning a circle, is a circular open space at a street junction.It is surrounded by several noted buildings, including the London Pavilion and Criterion Theatre. Directly underneath the plaza is Piccadilly Circus London Underground station. Piccadilly Circus is surrounded by several major tourist attractions, including the Shaftesbury Memorial, Criterion Theatre, London Pavilion and several major retail stores. Piccadilly Circus used to be surrounded by illuminated advertising hoardings on buildings, starting in the early 1900's, but only one building now carries them, the one in the north-western corner between Shaftesbury Avenue and Glasshouse Street. As of 2008, the site has six illuminated advertising screens above three large retail units, facing Piccadilly Circus on the north side, occupied by Boots, and GAP and a mix of smaller retail, restaurant and office premises fronting the other streets. A Burger King located under the Samsung advert which had been previously a Wimpy Bar until the late 1980s had closed in early 2008 and has now been converted into a Barclays Bank.

Sanyo's sign is the oldest out of the six, having been installed in the late 1980's and remaining unchanged ever since. However, earlier Sanyo signs with older logos have occupied that position since at least 1980.